Poverty

"The power of poor people to benefit from market activity lies in their ability to participate in markets and take advantage of market opportunities. Business models that include the poor require broad support and offer gains for all."

(Kemal Dervi, UNDP)

Almost 16% of the population in EU is poor -that is almost 75 million persons. This market is under-served by the mainstream economy. However, businesses that entered the market of the poor (such as the telecommunication market) have given evidence that there is a huge market opportunity. I-propeller can help you to design services to enter this market in a profitable and social innovative way.

Source : http://www.eurofound.europa.eu/ewco/.../EU0703019D_4.htm