Fair

Fair trade has become one of the fastest growing markets in the world. A survey inquiring national and international Fair Trade organizations in 25 countries reveals that the annual aggregate net retail value of fair-trade products sold in Europe now exceeds 660 million Euro. This is considerably over double the figure five years ago, when it has estimated to be about 260 million Euro. The increase of 154% over 5 years represents a sustained average increase of about 20% per year.

Fair Trade products can now be found in 55,000 supermarkets all over Europe and the market share has become significant in some countries: 47% of all bananas, 28% of the flowers and 9% of the sugar sold in Switzerland are Fair Trade labelled. In the UK, a market with eight times the population of Switzerland, labelled products have achieved a 5% market share of tea, a 5.5% share of bananas and a 20% share of ground coffee.

Fair trade could be instrumental to maintain the pricing of your products, to heighten the companies' societal credentials or to enter this exploding growing market. I-propeller is willing to assist your organization to design new services to enter the fair trade market.

Source http://www.fairtrade.net/.../FairTradeinEurope2005.pdf